Preparing for Donations with Year End Appeals

The most important fundraising season throughout the nonprofit industry is just around the corner. It is estimated that year-end donations account for 40-70 percent of many nonprofit’s annual budgets. With that in mind, Caskey Group has outlined a few tips to help you make the most of your year-end appeal.

Consumers donate an estimated $48 billion between November and December.

Tell a compelling story
Seek to inspire your donors by telling them how your work is changing lives. Donors will be more compelled to give when the appeal is tied to a person, animal, or place in need of assistance.

Personalize Your Campaign
The more personalized you can make your request the more likely you are to get a good response. If possible, personalize each letter to the individual recipient in the first line of the letter, not just in the address bar.

Follow Up
A thoughtful thank you goes a long way in securing the next gift. Plan for strategic follow-up through February to establish and foster ongoing relationships with donors.

Don’t miss out. With early planning and proper execution, this could be your best year-end yet.

Let Caskey Group help create your own customized direct mail package with custom letters and response devices. Contact a Caskey sales representative today.

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