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or 35 years, Caskey Group has offered Here is an overview of 2020’s most innovative,
an innovative array of services to and most successful, products and services:
Fsupport our clients’ business growth
Mailings:
goals, from printing and mailing solutions to
• Donor mailings and appeals for charity
web development, signage, vehicle wraps, and contributions – charity events were canceled,
wearables. Our small business has weathered but nonprofits still needed support.
• Every Door Direct Mail – with no door-to-door sales
several recessions over the years, but 2020’s
going on, direct mail was a hit with our customers.
coronavirus pandemic was a new challenge.
• Restaurant mailings helped to bring
customers back after reopening.
To respond to our clients’ changing needs, • Postcard advertisements increased
Caskey changed as well. We launched new attendance at virtual events.
products and services that helped our clients
COVID-19-related signage:
keep their businesses strong. “We had marketing
• Directional signage promoted social distancing with
strategies in place for 2020, and all of a sudden,
outdoor signage, indoor signage, and floor decals.
that all stopped. We had to adapt daily. These are • Wayfinding solutions helped keep people safe.
the things that had the most impact for us and
Personal protective equipment
our customers,” said Jason Martin, Caskey’s vice
(PPE) and supplies:
president of creative and business development.
• Masks – we have sold more than
100,000 masks since April.
• Hand sanitizer and foot-operated hand sanitizer
stations were a big success as well.
Graduation celebrations:
• Customized yard signs made a splash when typical
graduation events couldn’t go forward, with
individual photos and names for each graduate.
• Graduation gift boxes – colleges recognized
graduates’ achievements with customized
graduation gifts and packaging.
Other innovations:
• Experiential boxes and short-run packaging – we
helped create at-home experiences with custom boxes.
“We look forward to welcoming customers to our • Campaign Mail 2.0 – this combination of direct
mail and online advertising allowed customers to
brand-new showroom as soon as it’s safe to do
keep reaching out to customers from a distance.
so,” said Tony Rife, Caskey’s president. “Thanks to
• Digital storefronts – we managed inventory and
the Caskey team’s determination and creativity, handled online sales seamlessly for our customers.
we’re ready to move into the future strong.”
CASKEY GROUP Q 2
