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“Consumer education is paramount, Caskey manages all the inventory, which is always
because the majority of individuals up to date on Capital Caring’s digital storefront.
have misconceptions, are That means they are never surprised by running
uninformed, or are ill informed low on a popular brochure. The organization
about hospice and palliative care saves money by printing in higher volumes,
(advanced illness care),” said Amy knowing that they do not have to store it all
Amy Shields, MA Shields, MA, director of strategic themselves. Printing on demand gives Capital
communications at Capital Caring Health. “It’s critical Caring Health the flexibility to get what they need
that we have resources and educational material quickly. All of these features help Caskey support
readily available for the teams within Capital Caring Capital Caring Health as it works to increase
Health that are responsible for sharing information community education
about our services and programs.” and awareness about its
suite of services, including
High quality and quick hospice and advanced
turnaround are illness care, elder care,
important factors that primary care at home,
affect Capital Caring grief support (at no cost),
Health’s ability to as well as special
achieve its mission. The programs for children
organization turned to and veterans.
Caskey Group to find a
system that would Caskey’s service has
meet its needs. Caskey made it easier for Capital
put together a web-to- Caring Health to help more
print storefront that allows patients and families. “Having these
Capital Caring Health to maintain a full stock of resources readily available has allowed our teams to
collateral – without having to worry about storing it increase outreach in the community, which is leading
or managing inventory. “I was impressed with Caskey’s to increased awareness about Capital Caring Health
level of service. Our account supervisor is Zach Schuler, and our unique programs and services,” Shields said.
and I feel like we’re his only client,” Shields said. “Caskey’s turnaround time is excellent, and our teams
are well equipped with the materials they need, when
The organization’s online storefront provides a one- they need them.”
stop shop for easy and seamless access to
resources and community education that its teams As Capital Caring Health looks toward 2021, the
depend on as they meet with patients, families, organization will be able to increase awareness
healthcare providers, and community across the community about its hospice, advance
members. “Outsourcing our fulfillment illness care and home-based primary care
process allows us to have a high volume of services, and can be confident that Caskey Group
marketing collateral and educational will be there to support the organization with the
resources printed and placed in the warehouse, collateral it needs to ensure success.
which decreases costs,” Shields said.
CASKEY GROUP Q 4
