Caskey Improves Mail Tracking with Proprietary App
Posted on November 1st, 2014
Have you ever sent a mailing and wondered when it arrived at the customer’s address? There are tools available to get those answers, but Caskey Group believed there had to be a less expensive, more thorough, and easier-for-our-clients-to-use solution.
Caskey Group developed IMb Track, its own proprietary tracking application that allows clients to follow their bulk mailings through the postal process by customer name. Details include:
- Which pieces of mail were scanned at each U.S. Postal Service facility
- The number of days it took for mail to be delivered
- Exactly which addressee’s mail was delivered or not
Other IMb Track benefits include:
- Checking mail status 24/7 via secure web access
- Receiving automated emails each time the mail status is updated
- Viewing a personal dashboard providing unique measurability functions, including graphs and charts
- Increasing confidence in the direct mail process by knowing WHEN your mail is delivered
- Reducing tracking costs