Digital vs. Offset Printing: What is Best for Your Project?

At Caskey Group we offer a wide range of services, but at heart we are a commercial printer and pride ourselves on providing our customers with the finest quality printing and service. We understand that if you aren’t in the printing industry, digital and offset printing may be confusing to you. Printing is printing, right? Unfortunately, it isn’t as simple as that. Each print type has their own benefits depending on your project’s requirements.

Digital Printing

Digital printing methods include inkjet or laser printers, which provide the ultimate flexibility, ability for customization, and optimal pricing for short runs. When each piece needs a unique code, name or address, digital is the only way to go. With Caskey’s color and black digital presses, you can do whatever you want at a price that works for your budget! For businesses that do not need a large run, or do not want to manage an inventory, digital printing is the best solution.

Advantages of Digital Printing:

• Minimal press setup
• Lower minimum quantities – as low as 1, 20 or 50 prints
• Lower cost black and white printing available
• Variable data capability – customize each piece you print

Offset Printing

Offset printing uses plates that are used to transfer an image onto a rubber blanket, and then back to the printing surface. It is called offset printing is because the ink is not transferred directly onto the paper. Offset printing is the best choice when you need to print large quantities such as direct mail postcards, business cards, brochures, pocket folders and more. From one-to-six colors and aqueous coating, offset printing gives you a wide variety of options that will help your piece stand out.

Advantages of Offset Printing:

• Print Large Quantities – 500 or more
• Cost effective – The more you print, the cheaper it is!
• Specialty inks and varnishes available
• Highest printing quality available

Still unsure about which is right for your project? Contact us today!