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KITU brand, they needed a partner who was ready to
execute the product promotion, printing, marketing,
and other needs.

Marina Paul, the company’s director of marketing, at
the time, met with the Caskey Group. “From the

first meeting, I was impressed with Caskey
Group’s expertise. They work in a high-
stress field with tight deadlines, and yet
Jake, Jordan, and Jimmy were recently featured in
Forbes 30 under 30 2019, Food and Drink. they were calm and composed,” she said.
Jordan researched ways to make coffee drinks “Right away, we felt that we could entrust
healthier and began to experiment with ways to our brand to them.”
boost the coffee’s nutritional content, while keeping
the sugar down – and delivering a great-tasting As KITU prepared to launch their brand, the Caskey
product. His creation – Super Coffee – hit every mark. Group was by their side every step of the way.
Caskey built an e-commerce storefront for their
Jordan enlisted the help of his two brothers: Jake,
a student-athlete studying entrepreneurship at products, making it easy for KITU’s sales team to
Georgetown University, and Jimmy, who worked order sales and promotional items. Caskey designed
on Wall Street. By starting with high quality organic a promotional wrap for beverage refrigerators
coffee and adding healthy fats and lactose-free in grocery and convenience stores, resulting in a
protein, the brothers had a winning product. It was fivefold boost in sales from each location. As KITU
time to introduce it to the market. was inking a distribution deal for its products, Caskey
was designing a truck wrap for the delivery vehicles.
The brothers continued to develop Super Coffee, Caskey also supported KITU with an engaging trade
adding new flavors and pitching the product to show booth design and a variety of print marketing
vendors. They launched in a single Whole Foods collateral, from coupons to sell sheets.
in the trendy Foggy Bottom neighborhood of
Washington, DC, and quickly became the best-selling Caskey also brought its special touch to the VIP
bottled coffee in the store. Clearly, the brothers had product boxes that KITU sends to professional athletes,
tapped into a trend. Today, KITU Super Coffee graces retailers, and other influencers to introduce its product.
the shelves of every Whole Foods in the mid-Atlantic, “Every retailer and athlete we’ve given these VIP
as well as Wawa, Giant Food, and other retailers. boxes to have commented on how beautiful they
are,” Paul said. “They say, ‘This is what a care
The core of the company’s brand was a commitment package should look like.’ That goes to show how
to positivity. As Jordan puts it, “We’re a positive good Caskey Group is, and how much care they take
energy company. We just happen to sell coffee.” The in creating an excellent showcase for our products.”
KITU team’s goal is to make their product the best
selling bottled coffee anywhere – and to help people The most important aspect of the partnership
improve their lives with healthy energy. Pronounced between KITU and Caskey Group is not something
“key to,” the KITU brand connotes the power of you’ll see in a store. It’s less tangible – and more
positivity, as well as the ketogenic diet that inspired important. “Our company culture is so precious to us
the original recipe. – it’s crucial that anyone we work with is in alignment
FINDING THE RIGHT PARTNER with our values,” Paul said.
“Caskey Group couldn’t have been a better
The company was moving fast and planned to
expand the product line, with Super Coffee as the fit. They are incredible human beings, and
flagship product. As they prepared to launch the we’re grateful to be working with them."

To learn more about KITU Super Coffee, and its line of superfood products, visit KITUlife.com. CASKEY GROUP n 5